Kent State University Admissions Branding
As part of the Kent State University Admissions Marketing and Communications team, I've worked on building cohesive and eye-catching campaign visuals to connect with prospective and current students across digital platforms.
APPLY NOW to Kent State. Social media pushes to push applications.
VISIT KENT STATE social media pushes.
APPLY NOW Instagram carousel push.
First week of move-in, Instagram carousel recap.
Homecoming promo; Instagram carousel and Facebook posts.
Email Marketing.
Targeted to high school seniors and transfers who have been admitted or confirmed their enrollment at Kent State. This email comes from a current student, describing the highlights of off campus life in downtown Kent.
This email allows incoming students to connect with current students, ask questions, and build community before stepping foot on campus.
Andy Warhol
Kent State University Trailer.
Used in an email campaign to increase potential new student engagement and interest in KSU.
Used b-roll footage to edit a high-energy "movie trailer" which highlights life and academics of Kent State.
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Video clips pulled from Kent State Admissions University Marketing and Communications.
Andy Warhol
Kent State University, the cinematic version.
Used on Instagram to follow current trends. This content ranks highest in accounts reached and accounts engaged for the KSU Admissions account in the past two years, and second-highest in views.
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Video clips pulled from Kent State Admissions University Marketing and Communications.
Andy Warhol
Kent State University, hype video.
Used on Instagram to follow current trends and promote National College Decision Day.
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Video clips pulled from Kent State Admissions University Marketing and Communications.